Grow Your Mobile App. Smarter. Faster.

App Store Optimization (ASO) is the foundation of sustainable mobile growth. At Apptivate, we conduct in-depth keyword research to identify high-opportunity phrases your target users are actively searching. Using these insights, we optimize your app’s metadata—including title, subtitle, keyword fields, and descriptions—to improve your app’s visibility in the App Store and Google Play. Whether you're launching a new app or trying to boost an underperforming one, our ASO strategy helps you rank for the right keywords and attract high-intent users organically.

But ASO goes beyond just keywords. We continuously A/B test your icons, screenshots, videos, and review prompts to improve your install conversion rate (CVR). By localizing creative assets for each target market and tracking performance through tools like AppTweak, Sensor Tower, and Apple Ads, we ensure that your app not only gets discovered but also gets downloaded. Combined with our paid UA efforts, ASO becomes a powerful acquisition channel that compounds over time.

Retention and activation are the most critical stages of the mobile growth funnel—yet often the most overlooked. At Apptivate, we design onboarding flows, in-app messages, and behavioral triggers to guide users toward meaningful actions within your app. Whether it’s completing a profile, finishing a workout, or uploading a first photo, our goal is to accelerate time-to-value and reduce early drop-off. We work with your product and UX teams to make sure the first experience is smooth, motivating, and habit-forming.

To improve retention, we analyze cohort behavior and build segmented push notification strategies that align with user intent and context. From re-engaging dormant users to reinforcing positive usage patterns, we create action-based journeys that keep your users coming back. By focusing on the right moments—such as feature milestones, usage frequency, and in-app incentives—we help apps turn one-time installers into long-term users.

Data is only valuable when it leads to better decisions. At Apptivate, we help you make sense of your mobile analytics by turning raw data into actionable insights. Whether you're tracking installs, user retention, or monetization performance, we interpret key metrics to uncover what’s working—and what’s not. We focus on funnel analysis, cohort behavior, and conversion breakdowns to identify growth opportunities and bottlenecks.

Instead of just reporting numbers, we deliver strategic recommendations backed by attribution data. We review campaign performance across channels, analyze source quality, and evaluate return on ad spend (ROAS) using tools like Appsflyer, Branch, Firebase, and Apple Ads dashboards. Our role is to help you see the full picture, align your metrics with business goals, and make smarter decisions that fuel scalable app growth.

Every app is unique—and so is its path to growth. At Apptivate, we partner with founders, product owners, and marketing teams to define clear, data-backed growth strategies tailored to their app’s lifecycle stage. Whether you're launching a new app, entering new markets, or scaling user acquisition, we help you prioritize the highest-impact actions and set realistic KPIs. Our consulting process focuses on understanding your product, target audience, and existing data to build a roadmap that aligns with your goals.

We don’t just give advice—we build long-term growth plans. From outlining 30-60-90 day objectives to identifying key metrics and potential growth loops, we work alongside your team to drive accountability and progress. Whether you need guidance on budget allocation, channel prioritization, or retention strategy, our goal is to turn insights into action—and help your mobile app grow faster, smarter, and more sustainably.

Monetization is more than just enabling in-app purchases—it’s about understanding where, when, and how users are most likely to pay. At Apptivate, we help mobile apps optimize their revenue strategy by analyzing paywall performance, pricing models, trial durations, and in-app purchase flows. Whether you're using subscriptions, consumables, or freemium upgrades, we identify friction points and implement A/B tests to increase conversion rates and maximize lifetime value (LTV).

Using behavioral data, we personalize monetization experiences across user segments. This includes adapting offers based on usage frequency, feature adoption, and user journey stages. From optimizing trial-to-paid conversion to testing dynamic pricing and feature gating, our approach ensures your app generates more revenue without sacrificing user experience. We combine product insight with growth tactics to create monetization systems that scale profitably.

Continuous experimentation is at the heart of sustainable mobile app growth. At Apptivate, we design and execute data-driven A/B tests to optimize every stage of the user journey—from onboarding flows to paywalls, feature placements, and ad creatives. Our team builds structured hypotheses, sets clear success metrics, and uses tools like Firebase Remote Config, Storemaven, or custom experiment stacks to ensure statistically valid outcomes. We don’t guess—we iterate, measure, and scale what works.

We help you move fast without breaking your user experience. Each experiment is tailored to uncover specific growth levers: boosting install conversion (CVR), increasing feature adoption, or reducing churn. By constantly testing creatives, UI variations, pricing models, and onboarding steps, we uncover incremental wins that compound over time. Our growth frameworks are built to make experimentation not just a tactic, but a core part of your app’s growth engine.